[1]杨五呷 熊素玲 杨丽韦.基于SWOT分析探讨旅游业的发展对策——以广西贵港覃塘龙凤村为例[J].大众科技,2021,23(12):149-152.
　Discussion on the Development Countermeasures of Tourism Based on SWOT Analysis——Taking Longfeng Village, Qintang, Guigang, Guangxi as an Example[J].Popular Science & Technology,2021,23(12):149-152.
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基于SWOT分析探讨旅游业的发展对策 ——以广西贵港覃塘龙凤村为例()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
23
期数:
2021年12
页码:
149-152
栏目:
社会科学研究
出版日期:
2021-12-20

文章信息/Info

Title:
Discussion on the Development Countermeasures of Tourism Based on SWOT Analysis ——Taking Longfeng Village, Qintang, Guigang, Guangxi as an Example
作者:
杨五呷 熊素玲 杨丽韦　
（广西中医药大学公共卫生与管理学院，广西 南宁 530001）
关键词:
SWOT分析; 旅游扶贫; 旅游文化; 绿色发展
Keywords:
SWOT analysis poverty alleviation through tourism tourism culture green development
文献标志码:
A
摘要:
“荷美覃塘”是广西现代特色农业旅游示范区，以莲荷文化为核心，将美景、美食、养生体验等集一体。文章采用SWOT分析模型对景区目前存在的优势、劣势、机遇、挑战进行全面分析，分析出景区莲荷的药用价值促养生旅游项目显得薄弱、季节性强、旅游产品同质化、土地资源尚未形成一种可持续循环发展路径等问题。通过不断完善莲荷养生品牌及基础设施、科学分配资源和重视宣传、文化带动经济发展、形成绿色可持续发展等发展对策，以期为促进荷美覃塘的莲荷旅游文化的发展提供参考价值，助推乡村旅游振兴发展。
Abstract:
"Lotus qintang" is a modern characteristic agricultural tourism demonstration area in Guangxi. With lotus and lotus culture as the core, it integrates beauty, food and health experience. This paper comprehensively analyzes the advantages, disadvantages, opportunities and challenges of the scenic spot with SWOT analysis model, and analyzes the problems such as the weak medicinal value of lotus in the scenic spot, the strong seasonality of health promotion tourism projects, the homogenization of tourism products, and the lack of a sustainable circular development path of land resources. Through continuous improvement of lotus health brand and infrastructure, scientifically allocate resources and attach importance to publicity, culture drives economic development and forms development countermeasures such as green and sustainable development, it is expected to provide reference value for promoting the development of lotus qintang and lotus tourism culture, and boost the revitalization and development of rural tourism.

参考文献/References:

[1]　豆书龙，叶敬忠. 乡村振兴与脱贫攻坚的有机衔接及其机制构建[J]. 改革，2019(1): 19-29. [2]　文化和旅游部. 文化和旅游部关于公布首批创建“国家全域旅游示范区”名单的通知[EB/OL]. http://www.gov.cn/ xinwen/2019-09/26/content_5433323.htm，2019-09-26. [3]　天眼查. 贵港市覃塘区荷美覃塘莲藕(产业)核心示范区简介[EB/OL]. https://www.tianyancha.com/bid/ 9c3fe2e3a 15011e985737cd30aeb144c，2019-04-17. [4]　陈玉文，孔祥金. 医药市场营销学[M]. 北京: 人民卫生出版社，2016. [5]　邓玉函，刘洁. 荷清人间: 一个壮族村落的景观农业及文化蕴含[J]. 贵州民族研究，2017，38(10): 111-114. [6]　Harisam T, Gultom E R. Traditional transport tools as supporters of the regional economy through tourism and culture activities[C]. SHS Web of Conferences, 2020. [7]　史亚奇. 生态环境保护视域下乡村旅游发展的路径探索[J]. 旅游与摄影，2020(24): 62-64.

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备注/Memo

备注/Memo:
【收稿日期】2021-10-16 【基金项目】国家级大学生创新创业训练计划项目“‘莲风荷韵话养生’促农家旅游业开发对策研究——以广西贵港覃塘龙凤村为例”（202010600004）。 【作者简介】杨五呷，四川凉山人，广西中医药大学公共卫生与管理学院学生，研究方向为公共事业管理。 【通信作者】熊素玲，山东潍坊人，广西中医药大学公共卫生与管理学院教师，副教授，研究方向为中国传统文化、中国哲学。
更新日期/Last Update: 2022-04-07