[1]李 博.现代商业银行客户忠诚度及其影响因素的分析[J].大众科技,2021,23(3):155-157.
　Analysis of Customer Loyalty and Its Influencing Factors in Modern Commercial Banks[J].Popular Science & Technology,2021,23(3):155-157.
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现代商业银行客户忠诚度及其影响因素的分析()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
23
期数:
2021年3
页码:
155-157
栏目:
社会科学研究
出版日期:
2021-03-20

文章信息/Info

Title:
Analysis of Customer Loyalty and Its Influencing Factors in Modern Commercial Banks
作者:
李 博
（广西大学，广西 南宁 530004）
关键词:
商业银行; 客户忠诚度; 影响因素
Keywords:
commercial banks;  customer loyalty;  influencing factors
文献标志码:
A
摘要:
商业银行作为我国现代经济结构的重要组成部分，为国家经济建设作出了巨大贡献。随着金融市场的不断开放，金融市场体系不断健全，现代商业银行也面临着同业竞争激烈、客户流失等各方面的挑战。如何在竞争激烈的金融环境中不断开拓新的市场，同时保证原有的零售老客户不流失，是当前银行业面临的一个不小的难题，通过研究现代商业银行客户忠诚度及其影响因素，对商业银行如何有效提高客户忠诚度提出相应策略，从而可以不断提高商业银行盈利能力，并且通过老客户拓展更多的市场份额，为银行业金融机构在硝烟四起的市场竞争中提升核心竞争力贡献一份力量。
Abstract:
As an important part of Chinas modern economic structure, commercial banks have made great contributions to national economic construction. With the continuous opening of the financial market and the continuous improvement of the financial market system, modern commercial banks are also facing fierce competition customer churn and other challenges. How to continuously develop new markets in the competitive financial environment, while ensuring that the original retail customers do not lose, is a big problem faced by the current banking industry. By studying the customer loyalty of modern commercial banks and its influencing factors, this paper puts forward corresponding strategies on how to effectively improve the customer loyalty of commercial banks, so as to continuously improve the profitability of commercial banks, and to expand more market share through old customers, for the banking financial institutions in the plumes contribute to enhance the core competitiveness of market competition.

参考文献/References:

[1] Oliver R L. Whence consumer loyalty?[J]. Journal of Marketing, 1999, 34(63): 33-44. [2] Rundle-Thiele S. Elaborating customer loyalty: exploring loyalty to wine retailers[J]. Journal of Retailing and Consumer Services, 2005, 12(5): 333-344. [3] Hart C W, Johnson M D. Growing the trust relationship[J]. Marketing Management, 1999, 8(6): 76-80. [4] 于成威. 汉口银行客户忠诚度提升对策研究[D]. 桂林: 广西师范大学，2018. [5] 罗芳. 兰州银行个人客户忠诚度提升策略研究[D]. 兰州: 兰州大学，2019. [6] 张喜成. 客户回报计划设计及效用研究[D]. 北京: 北京邮电大学，2018. [7] 李伟龙. 基于态度和行为的商业银行客户忠诚度模型分析[D]. 青岛: 青岛大学，2015. [8] 朱林杰. HN农商银行客户忠诚度研究[D]. 杭州: 浙江工业大学，2019.

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备注/Memo

备注/Memo:
【收稿日期】2021-01-06 【作者简介】李博（1993－），男，湖北武汉人，广西大学工商管理（MBA）专业硕士研究生，研究方向为市场营销与商业模式创新。
更新日期/Last Update: 2021-06-02