[1]饶惠锦,渠淑洁.南宁市中草药盆栽产品消费市场调查与研究[J].大众科技,2019,21(08):143-145.
　Investigation and Research on the Consumption Market of Potted ChineseHerbal Medicine Products in Nanning City[J].Popular Science & Technology,2019,21(08):143-145.
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南宁市中草药盆栽产品消费市场调查与研究()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
21
期数:
2019年08
页码:
143-145
栏目:
社会科学研究
出版日期:
2019-08-20

文章信息/Info

Title:
Investigation and Research on the Consumption Market of Potted ChineseHerbal Medicine Products in Nanning City
作者:
饶惠锦;  渠淑洁
（广西中医药大学，广西 南宁 530200）
关键词:
南宁市; 盆栽; 中草药; 消费市场
Keywords:
Nanning;  potting;  Chinese herbal medicine;  consumer market
文献标志码:
A
摘要:
通过问卷调查和实地走访的方法对中草药盆栽在南宁市的市场需求进行了相关调查，调查发现中草药盆栽受众广泛，兼具药用价值、观赏价值、清新空气功能的中草药盆栽更受消费者喜爱。但目前市场上中草药盆栽种类少、市场空缺，且未形成品牌效应，想要在盆栽市场占有一定份额，仍需要加大人力、物力、财力投入。
Abstract:
The market demand of potted Chinese herbal medicines in Nanning City was investigated by questionnaire and field visits.It was found that potted Chinese herbal medicines had a wide audience, and potted Chinese herbal medicines with medicinal value,ornamental value and fresh air function were more popular with consumers. But at present, there are few kinds of potted Chinese herbalmedicines in the market, the market is vacant, and there is no brand effect. If we want to occupy a certain share of the potted market, we stillneed to increase human, material and financial investment.

参考文献/References:

[1] 陈永滨 , 李恒 , 郭生挺 , 等 . 福建省建宁县民间中草药养生盆栽种类调查 [J]. 安徽农学通报 ,2019,25(6):21-23,35.

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备注/Memo

备注/Memo:
【收稿日期】2019-06-07【基金项目】广西高校人文社科重点研究基地：中国-东盟传统医药发展研究中心资助课题“中国东盟养老养生文化与传统医药教育及人才培育的整合研究”（0501801718）；健康传播策略在中国-东盟传统医药文化产业平台建设中的应用研究（0501906408）。【作者简介】饶惠锦（1997－），女，广西中医药大学学生，研究方向为卫生事业管理。【通信作者】渠淑洁（1989－），女，广西中医药大学教师，硕士，研究方向为中医文化，医学社会学。
更新日期/Last Update: 2020-01-23