[1]黄丽华.武夷新区旅游产业发展的SWOT 分析及对策[J].大众科技,2013,15(09):170-172.

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武夷新区旅游产业发展的SWOT 分析及对策

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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

Title:: The SWOT analysis and countermeasure research on the development of the tourism industry in the new district of Wuyi city

Keywords:: ecology; green; resource; tourism; health preservation; advantage

摘要:: 武夷新区作为南平市的新增长区域、未来的新兴中心城市和新兴产业基地，定位为“世界遗产地、绿色生态城”，低碳节能、环保绿色已成为武夷新区发展的主题。在选择主导产业时，更要突出低碳、环保，文章运用SWOT 分析法，分析论证了武夷新区选择旅游产业作为主导产业发展的优势、劣势、机遇和挑战，并对武夷新区旅游产业发展，就提高知名度、提升市场占有率、提升游客吸引力等方面提出对策建议。

Abstract:: The new district of wuyi city emerging as a new growth area of nanping city, and future of rising urban centre and the emerging industrial base, as a "world heritage site, green eco-city", low carbon energy saving, green environmental protection have become a topic of the development of the new district of wuyi city. Low carbon, environmental protection should be highlighted when choosing the leading industry, this paper used the SWOT analysis method, analyzed the strengths, weaknesses, opportunities and challenges of the development in the new district of wuyi city choosing tourism industry as the leading industry, and put forward proposals about raising awareness, improving market share, improving tourist attraction of the development of tourism industry in the new district of wuyi city.

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更新日期/Last Update: 2013-09-30