[1]李 凯 薛 鹤.K保险公司销售人员薪酬管理问题及对策研究[J].大众科技,2023,25(10):157-160.
　Research on Salary Management Issues and Countermeasures of Sales Personnel in K Insurance Company[J].Popular Science & Technology,2023,25(10):157-160.
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K保险公司销售人员薪酬管理问题及对策研究()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
25
期数:
2023年10
页码:
157-160
栏目:
社会科学研究
出版日期:
2023-10-20

文章信息/Info

Title:
Research on Salary Management Issues and Countermeasures of Sales Personnel in K Insurance Company
作者:
李 凯1; 2 薛 鹤1; 3
（1.泰国格乐大学国际学院，泰国 曼谷 10220；2.烟台南山学院，山东 烟台 265713；3.梧州学院，广西 梧州 543002）
关键词:
保险公司; 销售人员; 薪酬管理
Keywords:
insurance companies;  sales personnel;  salary management
文献标志码:
A
摘要:
文章运用公平理论和需求理论，将理论与实际相结合，对K保险公司销售人员薪酬满意度进行分析，得出K保险公司的销售人员薪酬管理存在薪酬缺乏外部竞争、薪酬结构不合理、薪酬激励效果不明显、绩效薪酬考核缺乏反馈等问题，并针对各个问题制定改进策略，提出完善薪酬市场调查、增强薪酬设计的合理性、激励形式多样化、加强绩效薪酬管理等建议，以期对同类保险公司销售人员薪酬管理制定提供一定的参考价值。
Abstract:
The paper applies fairness theory and demand theory, combining theory with practice, to analyze the satisfaction of sales personnel compensation in K insurance company. It is concluded that there are problems in sales personnel compensation management of K insurance company, such as lack of external competition, unreasonable compensation structure, unclear compensation incentive effect, and lack of feedback on performance compensation assessment. Improvement strategies are formulated for each problem, and a comprehensive compensation market survey is proposed. Some suggestions are put forward, such as improving the salary market survey, enhancing the rationality of salary design, diversifying incentive forms, and strengthening performance salary management, so as to provide certain reference value for similar insurance companies to formulate sales staff salary management.

参考文献/References:

[1] BRADLEY C D F. Human resource reforms in public administration: The importance of the reward system[J]. Journal of Business and Public Administration, 2017(2): 8-9.[2] MADUKA C E, OKAFOR O. Effect of motivation on employee productivity: A study of manufacturing companies in Nnewi[J]. Intertional Journal of Manageral Studies and Research, 2017(3): 12-15.[3] BAZARRA-FERNANDEZ A, CORUNA A. Social welfare, crisis, health, financial resources and tracks to return[J]. Applied Economics, 2017(2): 132-134.[4] AZAR O H. Do fixed payments affect efforts, examing relative thinking is mixed compenstion scheme[J]. Journal of Economic Psychology, 2019(70): 52-66.

备注/Memo

备注/Memo:
【收稿日期】2023-04-12【作者简介】李凯（1990－），男，泰国格乐大学国际学院在读研究生，烟台南山学院辅导员、讲师，研究方向为人力资源管理。【通信作者】薛鹤（1982－），男，泰国格乐大学国际学院硕士研究生导师，梧州学院教师、讲师，博士，研究方向为绿色管理、人力资源管理。
更新日期/Last Update: 2023-11-01