[1]刘成海　方先涛　赵　超.基于游客感知的博物馆旅游满意度评价分析[J].大众科技,2023,25(8):203-206.
　Evaluation and Analysis of Museum Tourism Satisfaction Based on Tourists’ Perception[J].Popular Science & Technology,2023,25(8):203-206.
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基于游客感知的博物馆旅游满意度评价分析()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
25
期数:
2023年8
页码:
203-206
栏目:
社会科学研究
出版日期:
2023-08-20

文章信息/Info

Title:
Evaluation and Analysis of Museum Tourism Satisfaction Based on Tourists’ Perception
作者:
刘成海　方先涛　赵　超
（南昌航空大学经济管理学院，江西 南昌 330063）
关键词:
游客感知; 博物馆旅游; 满意度
Keywords:
tourist perception;  museum tourism;  satisfaction
文献标志码:
A
摘要:
文化场馆旅游作为旅游领域中重要的一部分，其旅游热度正逐年递增，相关研究也随之深入。文章重点探讨游客对博物馆旅游中的关注点，结合以往文献，通过访谈专家学者筛选出可能影响博物馆旅游满意度的因素，完成对评价指标体系的初步构建，包括4个二级指标和24个具体影响因素，而后向游客发放调查问卷，获取游客对博物馆旅游满意度的真实感知，同时运用SPSS统计软件和主成分分析法对指标体系进行修正，建立科学合理的博物馆旅游满意度影响因素评价指标体系。最后结合分析结论，提出改善建议。
Abstract:
As an important part of the tourism field, the tourism popularity of cultural venue tourism is increasing year by year, and related research is also developing. This paper focuses on the concerns of tourists on museum tourism, selects factors that may affect museum tourism satisfaction through interviews with experts and scholars in combination with previous literatures, completes the preliminary construction of the evaluation index system, including 4 secondary indicators and 24 specific influencing factors, and then issues questionnaires to tourists to obtain their real perception of museum tourism satisfaction. At the same time, SPSS statistical software and principal component analysis were used to modify the index system, and a scientific and reasonable evaluation index system of influencing factors of museum tourism satisfaction was established. Finally, combined with the analysis conclusion, the improvement suggestions are put forward.

参考文献/References:

[1]　苗宾. 文旅融合背景下的博物馆旅游发展思考[J]. 中国博物馆，2020(2): 117-122.[2] SU Y, H TENG W C. Contemplating museums’ service failure: Extracting the service quality dimensions of museums from negative Online reviews[J]. Tourism Management, 2018(69): 214-222.[3] LUKA M, STACHOVA K, STACHO Z, et al. Potential of marketing communication as a sustainability tool in the context of castle museums[J]. Sustainability, 2021, 13(15): 1-16.[4] JEONG J H, LEE K H. The physical environment in museums and its effects on visitors’ satisfaction[J]. Building and Environment, 2006, 41(7): 963-969.[5] HAN H, LEE S, HYUN S S. Role of internal and external museum environment in increasing visitors’ cognitive/ affective/healthy experiences and loyalty[J]. International Journal of Environmental Research and Public Health, 2019, 16(22): 4537.[6] CAMPA J L, PAGLIARA F, LOPEZ-LAMBAS M E, et al. Impact of high-speed rail on cultural tourism development: The experience of the Spanish museums and monuments[J]. Sustainability, 2019, 11(20): 1-22.[7] 朱砚秋. 国际文化旅游的兴起与中国博物馆[J]. 中国博物馆，1991(2): 22-27.[8] 史吉祥. 博物馆观众研究是博物馆教育研究的基本点: 对博物馆观众定义的新探讨[J]. 东南文化，2009(6): 95-99.[9] 张爱琴. 博物馆如何为老龄群体服务[J]. 中国博物馆，2001(4): 85-86.[10] 黄卿云，费移山，陈凤婷. 在关怀中体验: 论博物馆中的儿童空间设计[J]. 东南文化，2016(S1): 55-60.[11] 黄璇璇，林德荣. 游客密度、拥挤感与满意度: 展览馆情境下游客拥挤感知的主要影响因素研究[J]. 旅游学刊，2019，34(3): 86-101.[12] 周玲元，王雪，梁路，等. 基于用户感知的智慧图书馆服务质量影响因素分析[J]. 图书馆学研究，2018，432(13): 47-56.

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备注/Memo

备注/Memo:
【收稿日期】2022-11-21【作者简介】刘成海（1995－），男，南昌航空大学经济管理学院在读硕士研究生，研究方向为信息资源管理。
更新日期/Last Update: 2023-08-25