[1]吴红霞.学习金字塔理论在会展项目策划课程混合式教学中的实践探讨[J].大众科技,2021,23(5):128-131.
　Study on the Practice of Learning Pyramid Theory in Mixed Teaching of Exhibition Project Planning Course[J].Popular Science & Technology,2021,23(5):128-131.
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学习金字塔理论在会展项目策划课程混合式教学中的实践探讨()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
23
期数:
2021年5
页码:
128-131
栏目:
科技人力资源
出版日期:
2021-05-20

文章信息/Info

Title:
Study on the Practice of Learning Pyramid Theory in Mixed Teaching of Exhibition Project Planning Course
作者:
吴红霞
（北京财贸职业学院，北京 101199）
关键词:
混合式教学; 学习金字塔理论; 会展项目策划与管理
Keywords:
mixed teaching learning pyramid theory exhibition project planning and management
文献标志码:
A
摘要:
会展项目策划与管理课程的线上线下混合式教学过程中，文章采用学习金字塔理论构建课程线上线下教学内容，应用项目任务驱动式教学法针对不同的教学内容采用不同的学习方法，如听讲适用于线下基础的概念和理论知识的学习、阅读适用于线上理论知识或者拓展资料的学习、视听用于线上微课视频的学习、演示适用于线下小组成果汇报演示、讨论适用于线下小组项目的策划和完成过程中、实践以及教授给他人适用于线下项目实施和成果汇报等，从而提高学习者学习平均持有率，巩固所学内容，提高转化率，帮助学习者构建自身知识体系。
Abstract:
In the process of Online and offline hybrid teaching of exhibition project planning and management course, this paper uses the learning pyramid theory to construct the online and offline teaching content of the course, and applies the project task driven teaching method to adopt different learning methods for different teaching contents, such as lecture is applicable to the learning of offline basic concepts and theoretical knowledge, reading is suitable for learning Online theoretical knowledge or expanding materials, audio-visual is suitable for learning Online micro lesson video, presentation is suitable for presentation of offline group results, discussion is suitable for the planning and completion process of offline group projects, practice is suitable for teaching others, and is suitable for offline project implementation and results reporting, so as to improve the average learning holding rate of learners, consolidate the learning content, improve the conversion rate, and help learners build their own knowledge system.

参考文献/References:

[1]　佀同光，刘夏，徐秀杰，等. 线上线下混合式教学模式的研究与实践[J]. 现代计算机(下)，2020(7): 97. [2] 百度经验. 成人注意力时间曲线[EB/OL]. https: //jingyan.　baidu. com/article/215817f7926fcc1edb14236f.html，　2021-01-13. [3] [英]茱莉娅·图姆，菲莉帕·诺顿，尼瓦·怀特著. 陶婷芳，廖启安译. 节事运营管理[M]. 上海: 上海人民出版社，2008. [4] 秦卫红，陆金钰，吴京，等. 学习金字塔理论的工程结构设计原理教学实践[J]. 高等建筑教育，2020，29(1): 51-59． [5] 吴红霞. 会展专业实践教学改革模式探讨——以北京财贸职业学院自办展为例[J]. 中国市场，2017(3): 237-238.

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备注/Memo

备注/Memo:
【收稿日期】2021-03-09 【基金项目】北京市教育科学“十三五”规划2020年度一般课题“‘一带一路’背景下会展专业人才国际化素养培养机制研究”（ACDB2020181）。 【作者简介】吴红霞（1978－），女，北京财贸职业学院讲师，研究方向为旅游管理、会展策划与管理、会展相关法律。
更新日期/Last Update: 2021-09-13