[1]周莉娅 张骏玛 杜 颖.基于游客行为意向对于动物园解说设施效果评估的探讨——以南京市红山森林动物园考拉馆为例[J].大众科技,2021,23(2):148-150.
　Discussion on Effect Evaluation of Zoo Interpretation Facilities Based on Tourists Behavior Intention ——Taking the Koala Hall of Nanjing Hongshan Forest Zoo as An Example[J].Popular Science & Technology,2021,23(2):148-150.
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基于游客行为意向对于动物园解说设施 效果评估的探讨——以南京市红山森林动物园考拉馆为例()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
23
期数:
2021年2
页码:
148-150
栏目:
社会科学研究
出版日期:
2021-02-20

文章信息/Info

Title:
Discussion on Effect Evaluation of Zoo Interpretation Facilities Based on Tourists Behavior Intention ——Taking the Koala Hall of Nanjing Hongshan Forest Zoo as An Example
作者:
周莉娅 张骏玛 杜 颖
（南京市红山森林动物园，江苏 南京 210028）
关键词:
行为意向; 解说设施; 效果评估
Keywords:
behavior intention interpretation facilities effect evaluation
文献标志码:
A
摘要:
文章通过行为观察法和调查问卷评估法对南京市红山森林动物园考拉馆的解说设施进行效果评估。结合游客行 为意向和实际行为对统计数据进行整理分析，结果发现：游客在解说设施停留时间的相关因素有游客预定游览计划、适合游客 的展现形式和解说设施的位置等；互动型解说设施使用率较高，但因位置处于室外空间，使用率受气温因素影响。
Abstract:
Through behavior observation and questionnaire evaluation, this paper evaluates the effect of interpretation facilities in koala Hall of Hongshan Forest Zoo in Nanjing. Based on the analysis of the statistical data of tourists intention and actual behavior, the results show that: the relevant factors of tourists stay time in the interpretation facilities include tourists scheduled tour plan, suitable presentation form and the location of the interpretation facilities the interactive interpretation facilities have a high utilization rate, but the utilization rate is affected by the air temperature factors because the location is in the outdoor space.

参考文献/References:

[1] 吴忠宏. 动物园解说服务的理论与实务[J]. 动物园杂志， 2007，(109): 26-35. [2] 吴必虎，金华，张丽. 旅游解说系统研究—以北京为例[J]. 人文地理，1999，14(2): 27-29，64. [3] Susan W. Effect of felid activity on zoo visitor interest[J]. Zoo Biology, 2003(22): 587-589. [4] O’Brien M, Wetzelk J. What’s visitor evaluation all about? Report on a workshop conducted at the Baltimore Aquarium and the Maryland Science Center[J]. Visitor Behavior, 1992, 7(2): 5-10. [5] Engel J F, Miniard P W, Blackwell R D. Consumer Behavior(8 edition)[M]. Orlando: Dryder Press, 1995. [6] EDS. Exhibt Design 56[EB/OL]. https://www.exhibitdesign-search.com/gallery/default/flooring--carpet-and-othe r-br/52/, 2011-05-20 . [7] Joseph S. From visit to action: how zoo visitor characteristics influence environmentally responsible behavior[J]. Clemson: Clemson University, 2008.

备注/Memo

备注/Memo:
【收稿日期】2020-12-08 【作者简介】周莉娅（1983－），女，供职于南京市红山森林动物园，研究方向为野生动物保护教育。
更新日期/Last Update: 2021-05-19