[1]温丽玲.“一带一路”战略背景下桂商餐饮企业发展研究——以广西米粉为例[J].大众科技,2018,20(06):145-146，160.
　Research on the development of catering companies operated by Guangxibusinesspersons under the background of “One Belt One Road”:A case study of Guangxi rice noodle[J].Popular Science & Technology,2018,20(06):145-146，160.
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“一带一路”战略背景下桂商餐饮企业发展研究——以广西米粉为例()
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《大众科技》[ISSN:1008-1151/CN:45-1235/N]

卷:
20
期数:
2018年06期
页码:
145-146，160
栏目:
社会科学研究
出版日期:
2018-06-20

文章信息/Info

Title:
Research on the development of catering companies operated by Guangxibusinesspersons under the background of “One Belt One Road”:A case study of Guangxi rice noodle
作者:
温丽玲
（南宁学院，广西 南宁 530299）
关键词:
桂商; 米粉; 餐饮企业; 一带一路
Keywords:
Guangxi businesspersons;  rice noodle;  catering companies;  “One Belt One Road”
文献标志码:
A
摘要:
2013年习近平主席提出的“一带一路”战略构想，桂商经营的广西各类米粉面临发展机遇。文章对广西米粉目前发展存在米粉标准执行不严、品牌效应不强、餐饮“软实力”较落后、经营服务水平不高等主要问题进行分析，提出加强行业整合，严格实行标准化作业，推行连锁经营、树立品牌意识提高服务“软实力”，改变旧模式多渠道培养人才，提高营销管理水平等措施，以促进广西米粉的进一步发展。
Abstract:
President Xi Jinping proposed the “One Belt One Road” strategic concept in 2013. Guangxi rice noodle operated byGuangxi businesspersons has faced the development opportunities. This article analyzes the main problems in the development ofGuangxi rice noodle industry, such as the poor implementation of standards, weak branding, weak catering “soft power”, and low level ofoperation and service. And then this article proposes to strengthen industry consolidation, strictly implement standardization operations,promote chain operations, establish a brand awareness to improve service “soft power”, change the old model, train the talents bymulti-channel, improve marketing management and other measures to promote the further development of Guangxi rice noodle industry.

参考文献/References:

[1] 索维.地方餐饮美食产业的发展路径分析——以桂林米粉为例[J].广西技术职业学院学报,2015(1):16-20.[2] 郝志阔,时劼,冯盟.浅谈广西米粉文化[J].南宁职业技术学院学报,2009,14(4):4-7.

相似文献/References:

[1]王全永 欧燕芳 李川山.国内部分稻米米粉标准比较研究[J].大众科技,2018,20(06):139.
　Comparative research on some domestic standards of rice noodles[J].Popular Science & Technology,2018,20(06):139.

备注/Memo

备注/Memo:
【收稿日期】2018-04-05【基金项目】2015年度南宁学院校级科研项目“‘一带一路’战略对南宁市旅游业发展影响研究”（2015XJ05）。【作者简介】温丽玲（1984－），女，南宁学院讲师，研究方向为企业管理、生态经济。
更新日期/Last Update: 2018-07-18